Entries by Fabio Abiola

Top 10 Nigerian Banks on Facebook – Union Metrics

Highlights    With a growth rate of 8.47%, First City Monument Bank enjoyed the highest Fan Growth Rate amongst the 10 brands analysed First City Monument Bank also had the highest PTA score at 2.92%, more than twice as good as the second placed bank. Continuing the trend, First City Monument bank also engaged best […]

How communities will change your marketing

  A lot of marketing professionals are starting to come around with different brand campaigns but they still have a long way to go.Looking at the current situation in marketing, only a few still understands the connection between content and community and how it can change the brand’s function both internally and externally. The roles […]