Are you running out of content ?
Let’s talk about how User Generated Content can increase the amount of content available to you. It allows you create a strong level of affinity with existing customers and make potential customers more likely to convert. The great thing about UGC is that this contents already exist and all you have to do is use and re-use it !
One very important thing to recognize about UGC is that it doesn’t have to take the form of traditional ”content” – that is, image, video e.t.c. UGC can be as simple as a text, review, comment , shoutout, as long as it was written by a customer or a fan
UGC can help increase your social media interaction, reach and even boost conversions.Let’s take a look at how you can use the content your customers are already creating.
Mini-Testimonials : If your business often receives tweets and comments from happy customers, re-tweeting these remarks is one way to use them as a kind of ”Mini-Testimonial’. Is it boasting ? No if it’s true ! you are amplifying a public review of your business
Create Customer Stories : You get amazing messages from someone who loves your product so much and you may have always profusely thanked these customers, but always wondered what else you could do with these amazing experience. The answer is simple, use them to create engaging customer stories and bring your social media followers to your website.
UGC is challenging for business that provides intangible B2B services.However, you should keep in mind that UGC doesn’t always start online !
Have you used user generated content before and was it helpful ?
we would love to hear about your experiences in the comments.
Thanks so much for reading!